ADVERTISING CAMPAIGN

for the Overseas Property Exhibition - United Property Expo in Kazakhstan

As a result of the large-scale advertising campaign, the planned attendance of the "United Property Expo" overseas property exhibition in Kazakhstan is more than 4,000 people in 2 days, and the website traffic will reach more than 15,000 unique visitors per day.

Internet advertising

1. Google Ads (Context and banner advertising on Google)

Contextual ads for the most popular queries, exhibitors and exhibits through the leading contextual advertising networks Yandex Direct and Google Adwords in search results.

2. Banner advertising

United Property Expo banner advertisements are placed on the most popular thematic, citywide information and business portals and internet resources. More than 100 relevant internet portals support the event as information partners and also place banners and news about United Property Expo. ​

Among them: Real estate market indicators forbes.kz/process/property, kapital.kz/real_estate, inbusiness.kz/ru/cat/nedvizhimost, tengrinews.kz, 24.kz/ru/, www.kn.kz/news/, newsline.kz, dom.kz, edc.sale/ru/kz, market.kz, olx.kz, flatfy.kz, otbasybank.kz, proportunity.kz, inbusiness.kz, profitrealestate.ru, restproperty.ru, kz.kursiv.media, gremi-invest.com, iagent.kz, zakon.kz, inastana.kz, toppress.kz, Тumba.kz, exin.kz, noz.kz, baigenews.kz, sxodim.com, newtimes.kz, logovo.kz, expokz.all.biz, kn.kz, inbusiness.kz, 24.kz/ru, newsline.kz/ru/, inform.kz, informburo.kz, nur.kz, mgorod.kz, azh.kz. и многие другие.

 3. PR publications

Press releases

Extensive and colourful information messages, presenting the most interesting aspects of the company's participation in the forthcoming exhibition, on the most popular portals and internet resources for the sale and purchase of real estate in Kazakhstan. More than 50 relevant internet portals support the event as information partners and also post publications and news about United Property Expo.

Among them: 

dom.kz, krisha.kz, homsters.kz, market.kz, svoydom.kz, nedvizhimostpro.kz, almaty.etagi.com, korter.kz, nedvizhimostpro.kz, kn.kz, flatfy.kz, sales.bazis.kz, satu.kz, novostroyki-almaty.kz, kazrealt.com, kvadrat-kvartira.kz, noz.kz, homesoverseas.ru

Post-releases.

The classic news stories, which comprehensively cover the significant aspects of the event, will be published both on the official website of the participating company and in a variety of media - thematic internet portals, online resources, blogs and information portals;

Thematic interviews.

A well-known expert's opinion or a company employee's account of the work done at an exhibition is often of much greater interest to a brand's clients than an official report. The interview format makes it possible to show the products and services shown from a new angle, and to present the exhibiting company in the best possible light. Photo reports and the opinions of actual visitors to the event can add weight to an interview about the exhibition.


SMM - Targeting advertising on social media ( Facebook + Instagram)
Facebook Groups (real estate + investments).

Among them:

Information portal, News agency, HOLA News, Information portal, Poster, Free ads in Kazakhstan, Astana - all free ads, Real Estate in Kazakhstan, News of Kazakhstan and the World, Main news of Kazakhstan, Real estate in capital of Kazakhstan, News of Kazakhstan, Kazlenta.kz, Property in Kazakhstan and abroad, Board of ads Astana: Poster, Work, News, Business.  Board of ads | Kazakhstan, Entrepreneurs of Kazakhstan - News of Kazakhstan and the World, City 24 | Life in Astana - Food. Shopping.       Real Estate. KAZAKHSTAN AND THE WORLD KAZAKHSTAN: MAIN NEWS Қazakhstan azamattary - Citizens of Kazakhstan, Homsters.kz - Real Estate Agency, JURTA App, Alma-Ata Message Board, Lovely Almaty, Dostyk Prime Group - Real Estate Agency, Kazakhstan News 🇰🇿 News of Kazakhstan, Real Estate, Apartments, Rooms - Astana and Almaty, Astana Property For Sale For Rent

Advertising in online media

Promotional modules, announcements and the show's results appear in over 150 publications. forbes.kz/process/property, kapital.kz/real_estate, inbusiness.kz/ru/cat/nedvizhimost, tengrinews.kz, 24.kz/ru/, www.kn.kz/news/, newsline.kz, dom.kz, edc.sale/ru/kz, market.kz, olx.kz, flatfy.kz, otbasybank.kz, proportunity.kz, inbusiness.kz, profitrealestate.ru, restproperty.ru, kz.kursiv.media, gremi-invest.com, iagent.kz, zakon.kz, inastana.kz, toppress.kz, Тumba.kz, exin.kz, noz.kz, baigenews.kz, sxodim.com, newtimes.kz, logovo.kz, expokz.all.biz, kn.kz, inbusiness.kz, 24.kz/ru, newsline.kz/ru/, inform.kz, informburo.kz, nur.kz, mgorod.kz, azh.kz. и многие другие.

Social media

For the convenience of social media users: Facebook, Instagram, YouTube, in order to inform and maximise the openness/accessibility of the project, United Property Expo posts information of interest to experts, buyers and sellers of homes on its official pages.

Publications in Facebook

Publications in Instagram

Videos in YouTube

Telegram Channel (Investments + Real Estate)

@osmanovblog

https://t.me/shoppingcentersassociation

https://t.me/filatofff

https://t.me/nedvizheuro

https://t.me/kvartira_a1maty

https://t.me/s/kzbuilders

https://t.me/tengrinews

https://t.me/zakonkz

https://t.me/MargulanSeissembai

https://t.me/KYRAGRAM

https://t.me/narikbi_live

https://t.me/FINANCEkaz

https://t.me/HT_kz

https://t.me/hcsbkchannel

https://t.me/almatywork2

t.me/atamekenbusiness

t.me/kairat_kudaibergen

t.me/FINANCEkaz

t.me/ikapitalist

t.me/QazEconomy

t.me/myrocketscience

t.me/investorf24

t.me/tengenomika

https://t.me/atamekenbusiness

https://t.me/yelikbayev

Distribution of invitation cards

The real estate exhibition prints more than 20,000 copies of invitation cards, which are distributed through inserts in specialised media, to letterboxes together with an internet mailing list. The invitation cards are also sent out to an extensive database of subscribers and advertisers of the media (partners of the exhibition). The invitation card can also be obtained from the exhibition website.

Targeted e-mail newsletters

During the exhibition's active promotional campaign, announcements of important events, information on bonuses for companies, and analytical and statistical data are sent to more than 1 million addresses. Regular mailing of articles and newsletters containing information about the exhibition, new facilities offered by exhibitors, the launch of new business offers, to subscribers of business (investment) clubs, entrepreneurs, investors, etc.

Audio advertising on radio airwaves in Almaty

Placing on the air of Radio stations in Almaty (7 days before the exhibition) .

Emailing the Kazakhstan and Almaty Chambers of Commerce and Industry database
Publications and mailing list of Top 50 Real Estate Agencies in Kazakhstan
Email newsletters to subscribers of electronic publications and news agencies.
Баннерная реклама

Баннеры выставки "United Property Expo" размещаются на наиболее популярных тематических, общегородских информационных, деловых порталах и интернет-ресурсах. Более 100 интернет-порталов поддерживают мероприятие как информационные партнеры, а также размещают баннеры и новости выставки «United Property Expo».

Адресные e-mail рассылки

В период активной рекламной кампании выставки происходит постоянная рассылка анонсов важных событий, информации о бонусах для компаний, аналитических и статистических данных на более 2 млн адресов. Регулярные рассылки статей и новостей, содержащие информацию о выставке, новых объектах, предложенных участниками, о запуске новых потребительских программ и т.п. осуществляются потенциальным покупателям, подписчикам специализированных СМИ, журналистам деловых, специализированных и отраслевых изданий.

  • Распространение рекламной продукции (приглашений)
  1. бизнес – центры, банки, торгово-развлекательные центры, рестораны.
  2. адресная рассылка Укрпочтой с собственной базы.
  • Промоутеры в дни проведения выставки в центре города
  • Размещение рекламного баннера – вывеска выставки на здании МВЦ – 48 кв. – видно из вагонов метро и автомагистрали в сторону правого берега.
  • BTL-реклама, рассылка приглашений.
  • Тролли (растяжки над дорогой), бигборды, пилоны, скролы.
  • Контекстная и баннерная реклама в Google, КМС.
  • Реклама в соцсетях.
  • Новинка для ТВ.
  • Радиоэфир на рейтинговых всеукраинских радиостанциях.
  • Баннерная реклама в Интернете – 20 ведущих сайтов и поисковых систем.
  • Реклама на светодиодных экранах
  • Электронные рассылки по подписчикам электронных изданий и информационным агентствам.
  • Информация о выставке на специализированных порталах.
  • 20 000 приглашений на выставку будут доставлены по адресной базе вкладкой в ​​издание деловой печати.
  • Рассылка пресс-релизов в популярные издания Украины.
  • Предусматривается расширение рекламной кампании для привлечения посетителя!